Thursday, 22 February 2018

How to: transition to cruelty free

If you're reading this, you're at least a little bit interested in transitioning in to cruelty free or  interested in hearing what it's all about.

Honestly, I cannot believe I didn't do this sooner. When it's not in your face, it's easy to not think about and push aside what goes on behind the scenes of making some beauty products. But let me tell you, it's not pretty and it's really cruel (hence why we are going cruelty free). Unfortunately, a lot of companies still test their products on animals.

Whilst I wish we lived in a world where Elle Woods was real life and testing on animals was illegal, unfortunately we don't. And that's where we come in. It's our jobs to be the Elle Woods' of the world and stand up for those who have no voice.

Transitioning to cruelty free means that we no longer support companies that test on animals and the more of us that just support companies who don't involve animals in the making of their products, the more the bigger companies will see that consumers won't stand for the cruelty and hopefully they will follow suit!  It's actually so much more simple than I thought. I took it really slow and within a year, I am now completely cruelty free in my home. Please don't think it's something you have to do overnight, it really is a process but it can actually be a really fun one which allows you to discover so many wonderful brands that have amazing ethics and are really the kinds of brands you want to support.

Here are my tips to anyone wanting to start the transition to cruelty free!

Don't throw anything away

This one is really important. Going cruelty free doesn't mean suddenly disposing of everything in your home that tests on animals. The products that I loved that weren't cruelty free, I used up. Whilst continuing to use those products, I researched cruelty free alternatives so that when I ran out, I could purchase a cruelty free product. Other products I wasn't too fussed on, I sold, gave away or donated. Using up products you have paid for whilst researching alternatives at the same time will make you feel more confident in your transition and not make you feel like you've wasted money. As I said above, this isn't something you do over night, it is a transition and transitions take time. I just committed to not making any new purchases of products that I knew were not cruelty free.


I can't tell you how many hours I have put in to cruelty free research and it's actually really fun. Whilst I personally do not research what actually happens to the animals when they are tested on because it would upset me too much, it may be something you want to look in to if you want to completely understand the importance of making the cruelty free movement a big one.
I really enjoy learning about which companies do and do not test on animals. Every time I am in a store and see a product I am interested, I whip out my phone and learn more about the company behind it.
I have also built a list of my own of my trusted brands that I love to purchase from (I will be releasing this list in my next cruelty free blog post).

Have a support network

I was lucky enough to have a few of my beauty blogger friends also transitioning to cruelty free at the same time. We were able to have discussions about brands and products and we even made our own Facebook group which you are more than welcome to join by searching "Cruelty Free Bloggers Australia" - every one is welcome. Having friends making this change with you really helps. We are always supporting each other in the transition and it really makes it not only easier but fun as well.

Know the best websites and Apps!

Here is a list of websites and apps that have gotten me through the last year.

Cruelty Free Kitty

Choose Cruelty Free

Peta Beauty List  (don't sign up to their mailing list unless you want emails every day with confronting images)

Know the bunnies

Although some cruelty free companies are smaller and can't afford the bunny certification, these are the only three bunnies that are certified cruelty free. Please note it is perfectly legal for a company to claim to be cruelty free when they aren't. It makes things tricky for us but its why research is important. But you can be assured, if one of the bunnies below is on the product, then the company is cruelty free! 


Know the big companies to avoid

Some big companies can claim to be cruelty free but most of them will have a clause along the lines of "except where required by law". This means when big companies sell to countries like China (which requires all products to be tested on animals), they actually pay to have their products tested on animals, therefore, making them a company that tests on animals. HERE is a list of the big companies that DO test on animals that you may want to avoid in the future. It really is such a shame, these companies have the means and the money to really change the world of animal testing but instead, they are more interested in making more money by selling in China. Recently, NARS (previously cruelty free) took a GIANT leap backwards and decided to start selling in China, rendering them a non-cruelty free company.

Don't forget about other products

When we think "cruelty free" we immediately think of beauty products. But don't forget about everything else. Toothpaste, hand wash, body wash, shampoo, dry shampoo, cleaning products, laundry powder and even the products you use on your children and pets! Yes, all of these products can also be tested on animals unfortunately.  THIS website is AMAZING for finding products in each category that are cruelty free!

Going cruelty free really made me see the beauty industry in a different light. As a beauty blogger, of course this meant that the products I received from companies drastically reduced. But my morals and ethics are worth so much more than getting free shit. Now, I work with companies I love and that carry their testing out on humans! I think its also important to note that you shouldn't now judge others who use non-cruelty free products. Remember, we all have to start somewhere and the more we post about using cruelty free products, the more people we will encourage to do the same! We must not push our thoughts on to others, rather put them out in to the world and let everyone take them as they wish.

The most important tip I can give is to HAVE FUN with it! And don't get discouraged if you think its all a bit overwhelming. There is a lot to think of but you don't have to do it all at once. Take it one product at a time if you have to.

Keep smiling

Tahana xo


  1. Good on you! Im going to look at the cruelty free websites and apps now.

    Amy |

  2. Good on you girl! Such a huge step xx

    Laura ||

  3. This makes my heart so happy! I am loving my cruelty free journey so far and so excited to see others make the change too! No furry friends should have to suffer for our vanity!

  4. Seriously! Why is it that in this day and age that anything should be tested on animals! Its ridiculous!

  5. Wait, brands can say they’re cruelty free even if they aren’t?! That’s such crap!
    Research is always your best tool when wanting to find things out ����

  6. Such a useful post Tahana! I forgot about that movie too. I'll keep this in the back of my mind!
    Ebony x

  7. These are so helpful tips to transition to cruelty free products. Knowing the brands which are cruelty free and a support group is must.

  8. Love this, Tahana! You really hit every nail on the head to me. Not being illegal to say an item is cruelty-free when it’s not is kept so quiet! The biggest offender of this one I can think of is Batiste - they say cruelty-free on their packaging but sell in China! Crazy.

    Maddie |

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